Capon's Marketing Video Book

Capon's Marketing Video Book is about understanding how to develop market strategy and managing the marketing process.

Capon's Marketing Video Book is about understanding how to develop market strategy and managing the marketing process.


Chapter 0 - Preface (Free):

Chapter 1 (Free):


Your Instructor


Noel Capon
Noel Capon

Noel Capon received his BSc and PhD in chemistry from the University College, London University; Dip BA from Manchester Business School; MBA from Harvard Business School; and PhD from Columbia Business School.

Professor Capon previously held faculty positions at UCLA and Harvard Business School before joining Columbia in 1979. He served as Chair of the Marketing Divisions at both UCLA and Columbia. He is currently Chair of the Managerial Marketing Division at Columbia. He has been visiting professor at INSEAD (France), Hong Kong University of Science and Technology (HKUST), and the China Europe International Business School (CEIBS), Shanghai, PRC.

Professor Capon teaches marketing, and sales and strategic account management courses to MBA and EMBA students at Columbia. In addition, he has taught at many educational institutions as a visiting professor. He also contributes to Columbia Business School's Executive Education and has designed, directed, and taught in a wide variety of marketing, sales management, and strategic and global account management programs. He also designs, directs and teaches in numerous custom programs for major corporations globally. Professor Capon co-founded The Chief Sales Executive Forum, now in its 14th year and is a member of the Board of Directors of the Strategic Account Management Association (SAMA).


Course Curriculum


  Additional Materials
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  Section II - Fundamental Insights for Strategic Marketing
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  Transition to Strategic Marketing
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  Section III - Strategic Marketing
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  Section IV - Implementing the Market Strategy
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  Section V - Special Marketing Topics
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Frequently Asked Questions


When does the video book start and finish?
The video book starts now and never ends! It is a completely self-paced online video book - you decide when you start and when you finish.
How long do I have access to the video book?
How does lifetime access sound? After enrolling, you have unlimited access to this video book for as long as you like - across any and all devices you own.
What if I am unhappy with the video book?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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