Capon's Marketing Video Book is about understanding how to develop market strategy and managing the marketing process.
Chapter 0 - Preface (Free):
Chapter 1 (Free):
Noel Capon received his BSc and PhD in chemistry from the University College, London University; Dip BA from Manchester Business School; MBA from Harvard Business School; and PhD from Columbia Business School.
Professor Capon previously held faculty positions at UCLA and Harvard Business School before joining Columbia in 1979. He served as Chair of the Marketing Divisions at both UCLA and Columbia. He is currently Chair of the Managerial Marketing Division at Columbia. He has been visiting professor at INSEAD (France), Hong Kong University of Science and Technology (HKUST), and the China Europe International Business School (CEIBS), Shanghai, PRC.
Professor Capon teaches marketing, and sales and strategic account management courses to MBA and EMBA students at Columbia. In addition, he has taught at many educational institutions as a visiting professor. He also contributes to Columbia Business School's Executive Education and has designed, directed, and taught in a wide variety of marketing, sales management, and strategic and global account management programs. He also designs, directs and teaches in numerous custom programs for major corporations globally. Professor Capon co-founded The Chief Sales Executive Forum, now in its 14th year and is a member of the Board of Directors of the Strategic Account Management Association (SAMA).