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Managing Global Accounts
Preface
Chapter 0 - Managing Global Accounts Preface
Section 1
Chapter 1 - Making the Case for Managing Global Accounts
Chapter 2 - Developing a Robust Framework for Customer Value
Section 2
Chapter 3 - Strategy for the Global Account Program
Chapter 4 - Strategy for the Global Account
Section 3
Chapter 5 - Designing the Organization Structure
Section 4
Chapter 6 - Securing the Right Human Resources
Section 5
Chapter 7 - Systems & Processes
Chapter 8 - Planning for the Global Account
Chapter 9 - Executive Sponsorship
Chapter 10 - Global Account Governance
Epilogue
Chapter 11 - Managing Global Accounts Epilogue
Managing Global Accounts: A Personal History
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Chapter 1 - Making the Case for Managing Global Accounts
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