Market Insight for Strategic Decision Making: Part 2 | Wessex Learning

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The Marketer’s Experience

Market Insight for Strategic Decision Making

Market Insight for Strategic Decision Making: Part 1
Market Insight for Strategic Decision Making: Part 2

Part 0 – Introduction

Lesson A0: Episode 1 – Fundamentals for Marketing Success
Lesson A0: Episode 2 – The Value of Customers

Part A – Securing Insight for Marketing Success

Lesson A1: Episode 3 – Market Insight Part I
Lesson A1: Episode 4 – Market Insight Part II
Lesson A2: Episode 5 – Customer Insight Part I
Lesson A2: Episode 6 – Customer Insight Part II
Lesson A3: Episode 7 – Competitor and Complementer Insight Part I
Lesson A3: Episode 8 – Competitor and Complementer Insight Part II

Part B – Developing the Market Strategy

Lesson B1: Episode 9 – Identifying and Choosing Market Opportunities Part I
Lesson B1: Episode 10 – Identifying and Choosing Market Opportunities Part II
Lesson B2: Episode 11 – Market Segmentation Part I
Lesson B2: Episode 12 – Targeting Market Segments
Lesson B3: Episode 13 – A Complete Market Strategy Part I
Lesson B3: Episode 14 – A Complete Market Strategy Part II
Lesson B4: Episode 15 – Managing Through the Product Life Cycle Part I
Lesson B4: Episode 16 – Managing Through the Product Life Cycle Part II
Lesson B4: Episode 17 – Managing Through the Product Life Cycle Part III
Lesson B5: Episode 18 – Managing Brands Part I
Lesson B5: Episode 19 – Managing Brands Part II

Part C – Implementing the Market Strategy: Product Decisions

Lesson C1: Episode 20 – Managing the Product Line Part I
Lesson C1: Episode 21 – Managing the Product Line Part II
Lesson C1: Episode 22 – Managing the Product Line Part III
Lesson C2: Episode 23 – Managing Services Part I
Lesson C2: Episode 24 – Managing Services Part II
Lesson C2: Episode 25 – Managing Services Part III
Lesson C3: Episode 26 – Developing New Products Part I
Lesson C3: Episode 27 – Developing New Products Part II
Lesson C3: Episode 28 – Developing New Products Part III

Part D – Implementing the Market Strategy: Promotion Decisions

Lesson D1: Episode 29 – Integrated Communications
Lesson D2: Episode 30 – Mass Communications Part I
Lesson D2: Episode 31 – Mass Communications Part II
Lesson D3: Episode 32 – Digital Marketing Part I
Lesson D3: Episode 33 – Digital Marketing Part II
Lesson D3: Episode 34 – Digital Marketing Part III
Lesson D4: Episode 35 – Managing the Selling Effort Part I
Lesson D4: Episode 36 – Managing the Selling Effort Part II
Lesson D4: Episode 37 – Managing the Selling Effort Part III
Lesson D4: Episode 38 – Managing the Selling Effort Part IV

Part E – Implementing the Market Strategy: Distribution Decisions

Lesson E1: Episode 39 – Distribution Part I
Lesson E1: Episode 40 – Distribution Part II
Lesson E1: Episode 41 – Distribution Part III

Part F – Implementing the Market Strategy: Pricing Decisions

Lesson F1: Episode 43 – Critical underpinnings of Pricing Decisions Part II
Lesson F2: Episode 44 – Setting prices Part I
Lesson F2: Episode 45 – Setting prices Part II
Lesson F2: Episode 47 – Setting prices Part III

Part G – Marketing Imperatives 5 and 6

Lesson G1: Episode 48 – Securing Support from Other Functions Part I
Lesson G1: Episode 49 – Securing Support from Other Functions Part II
Lesson G2: Episode 50 – Monitor and Control Execution and Performance Part I
Lesson G2: Episode 51 – Monitor and Control Execution and Performance Part II

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Market Insight for Strategic Decision Making: Part 2

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