Market Insight for Strategic Decision Making
Part 0 – Introduction
Part A – Securing Insight for Marketing Success
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Lesson A1: Episode 3 – Market Insight Part I
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Lesson A1: Episode 4 – Market Insight Part II
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Lesson A2: Episode 5 – Customer Insight Part I
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Lesson A2: Episode 6 – Customer Insight Part II
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Lesson A3: Episode 7 – Competitor and Complementer Insight Part I
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Lesson A3: Episode 8 – Competitor and Complementer Insight Part II
Part B – Developing the Market Strategy
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Lesson B1: Episode 9 – Identifying and Choosing Market Opportunities Part I
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Lesson B1: Episode 10 – Identifying and Choosing Market Opportunities Part II
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Lesson B2: Episode 11 – Market Segmentation Part I
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Lesson B2: Episode 12 – Targeting Market Segments
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Lesson B3: Episode 13 – A Complete Market Strategy Part I
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Lesson B3: Episode 14 – A Complete Market Strategy Part II
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Lesson B4: Episode 15 – Managing Through the Product Life Cycle Part I
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Lesson B4: Episode 16 – Managing Through the Product Life Cycle Part II
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Lesson B4: Episode 17 – Managing Through the Product Life Cycle Part III
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Lesson B5: Episode 18 – Managing Brands Part I
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Lesson B5: Episode 19 – Managing Brands Part II
Part C – Implementing the Market Strategy: Product Decisions
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Lesson C1: Episode 20 – Managing the Product Line Part I
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Lesson C1: Episode 21 – Managing the Product Line Part II
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Lesson C1: Episode 22 – Managing the Product Line Part III
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Lesson C2: Episode 23 – Managing Services Part I
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Lesson C2: Episode 24 – Managing Services Part II
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Lesson C2: Episode 25 – Managing Services Part III
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Lesson C3: Episode 26 – Developing New Products Part I
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Lesson C3: Episode 27 – Developing New Products Part II
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Lesson C3: Episode 28 – Developing New Products Part III
Part D – Implementing the Market Strategy: Promotion Decisions
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Lesson D1: Episode 29 – Integrated Communications
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Lesson D2: Episode 30 – Mass Communications Part I
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Lesson D2: Episode 31 – Mass Communications Part II
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Lesson D3: Episode 32 – Digital Marketing Part I
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Lesson D3: Episode 33 – Digital Marketing Part II
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Lesson D3: Episode 34 – Digital Marketing Part III
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Lesson D4: Episode 35 – Managing the Selling Effort Part I
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Lesson D4: Episode 36 – Managing the Selling Effort Part II
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Lesson D4: Episode 37 – Managing the Selling Effort Part III
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Lesson D4: Episode 38 – Managing the Selling Effort Part IV
Part E – Implementing the Market Strategy: Distribution Decisions
Part F – Implementing the Market Strategy: Pricing Decisions
Part G – Marketing Imperatives 5 and 6
